Print · Jacob Roche

How I approach it

Print is where the deadlines are immovable and mistakes can’t be cheaply or easily fixed. I laid out seven Annual Reports in Adobe InDesign, each one involving as much coordination work as design: wrangling the CEO and President letters, building the infographics with data from the membership coordinator, getting the donor list right.

The Annual Conference collateral was a similar story, working closely with the planning committee to develop the initial concept, gathering all the headshots and bios and other materials the graphic designer needed for the awards booklet, and ensuring that everything was designed to spec and handed off to the right people ahead of deadlines to keep the conference running smoothly.

Samples

Finished pieces across annual reporting, recruitment, fundraising, and events — then the full story of one, start to finish.

The Annual Report

Seven of these across my tenure, laid out in InDesign. Each is as much coordination as design: wrangling the CEO and President letters, turning the membership coordinator’s data into the year-in-numbers infographics, mapping membership by region, and getting the donor list exactly right. Click the cover to page through the whole 2025 report.

2025 Annual Report front cover: a clean purple-and-white layout reading Annual Report 2025, Association of California Nurse Leaders — **2025 Annual Report.** The full report, cover to back — the CEO and President letters, year-in-numbers infographics, membership mapped by region, the finance report, and the donor roll. Click through the spreads, or open the print-ready PDF below.

Open the print-ready PDF

Two tri-folds: membership and giving

The everyday workhorses of a small nonprofit: a membership brochure to recruit nurse leaders, and a Circles of Giving brochure to raise money for the scholarship fund. Both are laid out to fold, print, and hand out. Click either to see the full outside-and-inside.

ACNL membership tri-fold, outside panels: the front cover reading Association of California Nurse Leaders over an orange photo of clasped hands, with member testimonials and contact details — **ACNL membership tri-fold.** The recruitment piece — testimonials, member benefits, and a clear join CTA, folded from a single sheet in the association's orange and purple.

ACNL membership tri-fold, inside panels: networking, news, and educational programs with a Join Your Fellow Nurse Leaders call to action and a membership benefits list — **ACNL membership tri-fold.** The recruitment piece — testimonials, member benefits, and a clear join CTA, folded from a single sheet in the association's orange and purple.

Circles of Giving tri-fold, inside panels: Developing the next generation, a bulleted list of what donations fund, and a Donate Now QR code — **Circles of Giving tri-fold.** The fundraising counterpart — a scholarship recipient's story, what gifts pay for, and a scan-to-donate code, in the softer purple giving-campaign palette.

The Nurses Week appeal

A single-sheet donation poster for Nurses Week: the scholarship winners up top, the record raised, and a scan-to-give code. One page that has to do the whole ask.

Nurses Week donation poster: four ACNL Advanced Degree Scholarship winners holding certificates above a purple panel reading The next generation of nurse leaders needs you, with a Donate Now QR code — **The next generation of nurse leaders needs you.** A Nurses Week giving appeal built on the scholarship winners' photo, the $50,000 raised, and a single clear action.

The full process, start to finish

The pieces above are the finished artifacts. For the whole workflow — concept, an InDesign system built to absorb last-minute changes, the Photoshop design layer, a day-before addendum, and the print-ready PDF — the North Central symposium booklet is a complete case study.

Case study · Solo build · ~2 weeks Healing Hands, Joyful Hearts — Symposium Booklet A 12-page symposium booklet designed solo in roughly two weeks, on a system nimble enough to absorb last-minute speakers, sponsors, and a day-before addendum — through to the print-ready PDF.