Jacob Roche

Roughly 200 campaigns and 400,000 sends a year, on a list of 4,000 contacts. Built, written, and measured by one person.

Conceived, built, and produced ACNL in Action end to end. 60 episodes, roughly 17,750 downloads, top 10-20% for the niche.

Coordinated a multi-contributor LinkedIn channel from 216 to 6,230 followers, and governed the brand voice across a roomful of volunteer posters.

Owned marketing for the Annual Conference (470 to 605 attendees) and scaled the event calendar from a handful every year to nearly twenty.

178 published bylines as an equity analyst at The Motley Fool, plus seven years writing for a professional healthcare audience.

Visual identity, conference creative, and the daily stream of social and email graphics. InDesign, Photoshop, Canva.

Sixteen chapter sites under one domain, a Cvent registration system that wasn't supposed to exist, and custom apps built with AI assistance.

Seven Annual Reports, conference program booklets, and event signage. Designed in InDesign, delivered print-ready.

Event photography for the Annual Conference, shot and edited by the same person writing the recap and posting it.

Conference openers, promo spots, and recap clips. A supporting channel, produced in-house and edited in Premiere.