Marketing & Communications · Davis, California
Jacob Roche
For seven years I was the entire marketing department at a statewide nursing association. Email, social, web, design, events, podcast, video, print.
What I do
Roughly 200 campaigns and 400,000 sends a year, on a list of 4,000 contacts. Built, written, and measured by one person.
Podcast
60 episodes · ~17,750 downloadsConceived, planned, coordinated, and produced ACNL in Action through 60 episodes, performing in the top 10-20% for the niche.
Social
216 → 6,230 on LinkedInCoordinated a multi-contributor LinkedIn channel from 216 to 6,230 followers, with branding documentation and training.
Events
5 → 18 events a yearRan marketing for the Annual Conference (~500 attendees) and scaled the yearly event calendar from a few to nearly twenty.
Writing
178 published articles178 published articles as an equity analyst at The Motley Fool, plus seven years writing for a professional healthcare audience.
Design
7 years, in-houseBrand identity, conference art direction, and the everyday graphics for social and email. InDesign, Photoshop, Canva.
Web
16 chapter sitesSixteen chapter sites under one domain, routine maintenance on the flagship site, and custom apps built with AI assistance.
Seven Annual Reports, conference program booklets, and event signage. Designed in InDesign, delivered print-ready.
Photography
Conference, every yearEvent photography for the Annual Conference, covering everything from cocktail parties and keynotes to business meetings and poster sessions.
Video
In-house, PremiereAward acceptance speeches, webinar cleanup, podcast episodes, and other odd jobs.