Capability

Writing

178 published bylines as an equity analyst at The Motley Fool, plus seven years writing for a professional healthcare audience.

178 published bylines

How I approach it

Before marketing, I spent eight years writing equity analysis for individual investors at The Motley Fool. I wrote 178 articles, mostly covering consumer goods and agriculture. That’s where I developed my writing voice and the core philosophy behind it: take something complicated, figure out what the reader actually needs to know, and say it like a person would.

At ACNL that turned into governance communications, podcast outlines, and the steady stream of email and social copy that keeps an organization sounding like itself. I write plain and conversationally on purpose. The fastest way to lose a busy reader is to perform seriousness at them instead of just being clear.

Samples

A few representative pieces — two longer-form papers from my master’s program at USC, and three from the Motley Fool years. The full Fool archive — all 178 — lives at fool.com/author/1796.

USC · July 29, 2017 Shields Library Intranet Project Case Study An organizational change analysis of UC Davis's main library replacing a decade-old staff wiki, from culture and SWOT through recommendations. Read the paper (PDF) →
USC · June 20, 2017 They're Good Dogs Brent: Reviewing the Shelter Pet Project The Sarah McLachlan ASPCA ad raised millions — and made people change the channel. A review of the campaign that got them to adopt instead. Read the paper (PDF) → View the deck (PDF) →
The Motley Fool · September 19, 2013 You Can Profit From Either Side of This Food Fight The battle over GM foods wages on, and there are opportunities on either side. Read on fool.com → The Motley Fool · February 13, 2013 This Company's Boardroom Drama Is Heating Up JANA Partners and Agrium don't seem any closer to compromise. Read on fool.com → The Motley Fool · February 7, 2011 Buybacks: The Invisible Dividend More companies are shifting toward buybacks as a way to return cash to shareholders. Read on fool.com →

Placeholder: an ACNL writing sample to pull forward.