Capability

Design

Visual identity, conference creative, and the daily stream of social and email graphics. InDesign, Photoshop, Canva.

7 years, in-house

How I approach it

In-house design at a small nonprofit is more about consistency than anything else: a recognizable look one person can produce on a daily cadence, with no agency and no real budget. I created the branding guidelines for ACNL, the creative direction for each Annual Conference, and the steady output of social and email graphics that kept the brand present week to week.

None of it was made to win awards, and I won’t pretend I’m a brilliant graphic designer. It was made to lift the organization’s visual identity from clip art and flyers made in Microsoft Word to something professional and recognizable.

Samples

Four different kinds of design work, each with its own home elsewhere on the site.

Art direction · Annual Conference Turn Up the Volume on Nursing Leadership The full case study behind the 2026 conference key art: a music theme the committee loved but couldn't art-direct, resolved by an 80s synthwave sketch — from brainstorm through the final collateral suite. Read the case study → Social graphics The daily social stream Eight representative posts across LinkedIn, Instagram, and Facebook — the template-driven spotlights, event promos, and recognition content that kept a multi-contributor channel on brand. See the social samples → Print Annual Reports & program booklets Seven Annual Reports and the conference program booklets, laid out in InDesign and delivered print-ready. See the print samples → Brand direction · Policy The ACNL brand system The brand guidelines I wrote — colors, logo rules, voice, and channel guidelines — rebuilt here natively so a roomful of volunteers could stay on brand without a designer in the room. See the brand system →